ColourPop Vegan Labeling Snafu

ColourPop Cards


The vegan beauty community is understandably upset today to discover that the makeup darling ColourPop has not been labeling their non-vegan shades appropriately. The company strangely uses a single ingredients listing for all products, forcing consumers to rely on their word for what shades are vegan friendly. ColourPop is a quickly growing brand and this was likely an oversight, similar to Wet n Wild’s vegan list.

You can check the latest entries onto their non-vegan list here at their FAQ. It does appear that the vast majority of ColourPop products are still vegan friendly.

None of the three shades that I purchased and reviewed earlier are on that list and remain vegan (at the moment).

This is an ongoing situation and I will update if there is further news.