Might be a little late, but Midwest Hy-Vee grocery stores now carry e.l.f. products. After..
A few months ago, I looked at a near empty tube of e.l.f.’s Plumping Lip..
Pros: Great assortment of usable shades, pretty colours, good value
Cons: Bulky packaging, some products redundant/dupes
Pros: great value, nice colours, long-lasting
Cons: packaging not sturdy, cheap scent, a little too sparkly
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