e.l.f. Cosmetics Discontinues Nail Polish Line
If you follow me on Instagram, you may have seen my post already, but yesterday I discovered that e.l.f. has discontinued all of their nail polishes. All of them. At the moment, there are a handful of shades still available through the website.
This time the news is officially confirmed. In the Q & A section for the polishes, the e.l.f. reps stated several times that the polish has been discontinued.
It’s still unclear if this is a permanent decision or if a new polish line will be introduced in the future.
It seems a strange move for a cosmetics company—and a drugstore one at that—to discontinue their nail line. Especially with the holiday season right around the corner. Is e.l.f. really not going to have limited edition nail sets this year? I wonder.
On the other hand, the quality wasn’t as good as similar cruelty-free drugstore brands, like Wet n Wild, whose WildShine polishes retailed for half of e.l.f.’s. I definitely had a lot of trouble with chipping.
e.l.f. is sure making a lot of strange moves lately! What do you think of e.l.f.’s decision to discontinue their polish line? Do you think there will be another line introduced in the future? Let me know in the comments below.