e.l.f. Spotted @ T.J.Maxx

e.l.f. Spotted @ T.J.MaxxA few days ago I went to T.J.Maxx hoping to score some butter LONDON polish, thanks to a post on Nouveau Cheap. The polish was a no go (grr), but I did find a ton of e.l.f. products.

The annoying bit was that nearly all of the packaging had been opened and some products were visibly damaged. The prices were usually about the same as what you’d expect to pay at e.l.f., though a couple items were well above asking price, like the e.l.f. Studio Makeup Remover Cleansing Cloths retailing for roughly twice the online price.

Most notable were the e.l.f. Studio Makeup Clutch and 100 Piece Marble Eyeshadow palettes. They were everywhere: the cosmetics counter; endcap displays near the front; every freaking display on the way to the checkout counter. It took willpower my husband will never appreciate to keep walking past all those palettes.

I also found some random makeup sets (most likely Target leftovers), e.l.f. Studio Acne Fighting Foundation, the e.l.f. Studio Baked Eyeshadow Palettes in both California and NYC, and lots of random items.

The most interesting part of my T.J.Maxx visit was finding a slew of e.l.f. palettes under the Cynthia Rowley label. Identical products and packaging, just different branding.

Best picture I could grab under the circumstances.

I did find a couple of really cheap NYX palettes that looked vegan, though they were all badly damaged.